Focus: Starting your Research

💡 Before you start your research, think about what you already know, and what you need to find out. What keywords should you use? Where should you look to find good sources?

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Choosing Keywords

Start with your research question, remove unnecessary words, and add synonyms.

How do cultural differences in colour perception affect international marketing strategies?

How do cultural differences in color/colour perception affect international marketing strategies?

Colour Perception	Cultural Differences	Marketing
Colour/Color Psychology	Cross-Cultural Studies	Visual Branding
		Consumer Behavior

Narrowing your Topic Down

Hong Kong, China, United States, 2010s