Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Consider taking a look at the DP Research Guides for more ideas about where to start your research.
💡 Before you start your research, think about what you already know, and what you need to find out. What keywords should you use? Where should you look to find good sources?
Start with your research question, remove unnecessary words, and add synonyms.
How do cultural differences in colour perception affect international marketing strategies?
How do cultural differences in color/colour perception affect international marketing strategies?
Hong Kong, China, United States, 2010s
Colour Perception | Cultural Differences | Marketing |
---|---|---|
Colour/Color Psychology
Cross-Cultural Studies
Visual Branding
Consumer Behavior
Sign up for an account with Hodder Magazines using your VSA email, and take a look at some of the amazing subject-specific magazines they provide access to. Click the link to sign-in with Google to register.
Instead of starting your research with Google, try starting your research using some of the resources listed in the like Credo, Gale, or Google Scholar.
Find great magazines like The Economist and Psychology Today via Gale OneFile.
Access from Home If you need to access any of the eLibrary resources from home, you can get the list of passwords here.
Statista give you access to a diverse range of data, including market research, demographics, and global statistics. You can find information on technology trends like smartphone usage rates, economic data such as the GDP of different countries, or social statistics like global literacy rates.
How reliable are your resources? Are they relevant to your research?
Feature | Popular Sources | Semi-Academic Sources | Academic Sources |
---|---|---|---|
Purpose
Entertain and inform a general audience
Inform with more depth than popular sources; not as detailed as academic
Advances scholarship with original research and in-depth analysis
Audience
General public; MYP Students
Interested non-experts; MYP Students
Scholars and researchers in the field; DP Students
Authors
Journalists
Journalists with subject expertise
Academics
Review Process
Editorial review
Editorial review
Peer Review
Language/Tone
Informal and accessible
More formal than popular sources, but less jargon than academic
Formal and technical, with discipline-specific jargon
Other
Ads
Ads
No Ads.
Publication Schedule
Daily, Weekly, Monthly
Daily, Weekly, Monthly
Monthly, Quarterly, Yearly
References
Rarely cite sources
May include some citations and references
Extensive citations and references
Examples
South China Morning Post, Teen Vogue
New Scientist, Psychology Today, The Economist
The Lancet, Nature,
Use MyBib to create a works cited list, in-text citations, and captions for any images, tables and graphs. Make sure you save your sources in a new project called ‘Investig8’.
View the VSA MLA guide here.